E-Liquid UK: Vape Juice, Nic Salts and Shortfills

Explore our wide range of e-liquids and vape juice, with options for different devices, flavour preferences and nicotine requirements. Shop 10ml nic salts, freebase e-liquids, balanced 50/50 blends and larger 50ml or 100ml shortfills from popular vape brands.
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Find the Right E-Liquid for Your Vape

E-liquid, also known as vape juice or vape liquid, is the liquid used in refillable vape devices. It usually contains propylene glycol, vegetable glycerine, flavourings and, where selected, nicotine. The right e-liquid depends on your device, preferred flavour, desired vapour production and nicotine strength. Choosing a blend that suits your device can help deliver better flavour, consistent vapour and smoother performance from your coil.

Shop E-Liquids by Type

Not all e-liquids are made for the same type of vape kit. Understanding the main options can help you select a liquid that works properly with your device.

Nic Salt E-Liquids

Nicotine salt e-liquids are commonly used with lower-powered pod kits, vape pens and mouth-to-lung devices. They are generally available in 10ml bottles and provide a smoother inhale than many traditional freebase liquids at comparable nicotine strengths. Nic salts are available in a wide selection of flavours, including fruit, menthol, ice, tobacco, candy and drink-inspired blends.

50/50 E-Liquids

A 50/50 e-liquid contains a balanced proportion of propylene glycol and vegetable glycerine. This balance provides a combination of flavour, throat sensation and moderate vapour production.

These liquids are commonly suitable for:

  • Pod kits
  • Starter vape kits
  • Vape pens
  • Mouth-to-lung devices
  • Coils designed for thinner liquids

High-PG E-Liquids

High-PG e-liquids are thinner and usually deliver a more noticeable throat sensation. They generally produce less vapour than high-VG blends and are better suited to lower-powered mouth-to-lung devices. They may be a suitable option for customers who prefer a stronger throat hit and a vaping style that feels closer to a traditional cigarette.

High-VG E-Liquids

High-VG e-liquids are thicker and generally produce larger clouds with a smoother inhale. They are normally designed for sub-ohm kits, higher-powered devices and compatible low-resistance coils. High-VG liquid should not be used in every pod kit, as some smaller coils may struggle to absorb thicker e-liquid properly.

Shortfill E-Liquids

Shortfills are larger bottles of nicotine-free e-liquid with additional space left in the bottle. This space allows a nicotine shot to be added where required.

Common shortfill sizes include:

  • 50ml e-liquid in a larger bottle
  • 100ml e-liquid in a larger bottle
  • Larger-volume shortfills for frequent users

Many shortfills are high-VG liquids designed for sub-ohm devices, although some 50/50 shortfill options may also be available.

How to Choose the Right E-Liquid

With so many vape flavours, bottle sizes and nicotine strengths available, choosing an e-liquid can sometimes feel confusing. Start by checking the following factors.

Check the PG/VG Ratio

PG and VG are the two main base ingredients used in e-liquid.

  • Higher-PG blends are normally thinner, produce less vapour and provide a stronger throat sensation.
  • Higher-VG blends are thicker, produce more vapour and usually provide a smoother inhale.
  • 50/50 blends offer a balance between flavour, vapour production and throat hit, making them a common choice for pod kits and starter devices.

Choose a Suitable Nicotine Strength

Available nicotine strengths vary by product and brand. Common options can include:

0mg 3mg 6mg 10mg 12mg 18mg 20mg

Higher-strength liquids are commonly used with lower-powered mouth-to-lung devices. Lower nicotine strengths are generally more suitable for higher-powered devices that produce more vapour. The right strength depends on personal preference, previous nicotine use and the device being used. Always check the product description before ordering.

Select Your Vape Flavour

Vape flavours are available in a wide range of profiles, including:

Fruit Flavours

Popular options include berry, mango, apple, watermelon, grape, citrus and mixed-fruit combinations.

Menthol and Ice Flavours

Menthol, mint and ice blends provide a cooler inhale and are available either as standalone flavours or combined with fruits.

Tobacco Flavours

Tobacco-inspired e-liquids are designed for customers who prefer a more traditional flavour profile.

Dessert Flavours

Dessert options may include custard, vanilla, cake, biscuit, caramel and cream-inspired blends

Candy Flavours

Candy e-liquids are based on sweet, fizzy or confectionery-style flavour profiles.

Drink-Inspired Flavours

These include cola, lemonade, energy drink, soda and cocktail-inspired blends.

Taste is personal, so it may take a little trial and comparison to find a flavour suitable for regular use.

Choose E-Liquid by Device Type

E-Liquid for Pod Kits

Most lower-powered pod kits perform best with thinner liquids, such as:

  • Nic salt e-liquids
  • 50/50 e-liquids
  • Higher-PG liquids
  • Freebase liquids designed for mouth-to-lung vaping

Balanced 50/50 blends are commonly recommended for pod devices because they provide a practical balance of flavour, vapour and liquid flow.

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E-Liquid for Vape Pens and Starter Kits

Many vape pens and starter kits work with 50/50 or higher-PG liquids. Check the recommended coil resistance and liquid ratio before purchasing.

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E-Liquid for Sub-Ohm Kits

Sub-ohm devices generally work best with:

  • High-VG liquids
  • Shortfill e-liquids
  • Lower nicotine strengths
  • Liquids made for direct-to-lung vaping

Using a high-nicotine liquid in a powerful sub-ohm device may create an unpleasant experience, so always verify product compatibility.

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Popular E-Liquid Brands

Browse vape juice from established brands across nic salts, 50/50 blends and shortfills. Depending on current stock, the collection may include brands such as:

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Frequently Asked Questions

What is e-liquid?
E-liquid, also called vape juice or vape liquid, is the liquid used in refillable vape devices. It usually contains propylene glycol, vegetable glycerine, flavourings and optional nicotine.
What types of e-liquid are available?
Common types include nic salt e-liquids, freebase nicotine liquids, 50/50 blends, high-PG liquids, high-VG liquids and nicotine-free shortfills. The appropriate type depends on your device and preferred vaping style.
What e-liquid should I use in a pod kit?
Most lower-powered pod kits work best with thinner liquids such as 50/50 e-liquids or nic salts. Check the device and coil instructions because compatibility can vary between pod systems.
What is the difference between nic salts and freebase e-liquid?
Nic salt e-liquids are formulated to provide a smoother inhale at higher nicotine concentrations. Freebase e-liquids can offer a more noticeable throat hit and are available in several ratios and strengths.
What does the PG/VG ratio mean?
PG and VG are the main base ingredients in e-liquid. Higher-PG liquids are thinner and normally provide a stronger throat sensation. Higher-VG liquids are thicker and generally produce more vapour.
Can I use high-VG e-liquid in a pod kit?
Only when the pod kit and coil support thicker liquids. Many low-powered pod systems perform better with 50/50 blends. High-VG e-liquids are normally better suited to compatible sub-ohm devices.
What are shortfill e-liquids?
Shortfills are larger bottles of nicotine-free e-liquid with unused space in the bottle. This space allows a nicotine shot to be added when required.
What nicotine strengths are available?
Available strengths vary by brand and product. Common options include 0mg, 3mg, 6mg, 10mg and 20mg, but not every liquid is available in every strength.
How do I choose an e-liquid flavour?
Start with familiar flavour families such as fruit, menthol, tobacco, dessert, candy or drinks. You can then use the collection filters to narrow the products by specific flavour and brand.
How long does a 10ml bottle of e-liquid last?
It depends on device power, coil resistance and how frequently the device is used. Higher-powered devices normally consume more liquid than lower-powered mouth-to-lung devices.
Do e-liquids expire?
E-liquids normally display a best-before date. Store the bottle sealed, upright and away from heat and direct sunlight. Do not use it when the packaging is damaged or the liquid has changed unexpectedly.
Are all e-liquids compatible with every vape device?
No. Thinner e-liquids are generally suited to lower-powered devices, while thicker high-VG blends usually require compatible sub-ohm coils and higher-powered equipment.
Do you offer multibuy deals on e-liquids?
Selected e-liquids may be included in multibuy or bundle promotions. Check the collection and individual product pages for the current offer and eligible products.
What e-liquid brands are available?
The collection includes e-liquids from multiple established brands. Use the brand filter to view currently available products, flavours, nicotine strengths and bottle sizes.

We believe vaping is more than a habit — it’s a personal experience. That’s why we offer only the highest-quality devices and e-liquids, carefully selected to match every taste and lifestyle. Whether you're new to vaping or a seasoned cloud chaser, our mission is to deliver satisfaction, flavour, and convenience right to your door — safely, swiftly, and reliably."