Ultimate E-Liquid Villains 100ml Shortfill

Most e-liquid ranges go for something safe. Fruits, sweets, desserts. Familiar names, familiar flavours, nothing that makes you stop and think about what you're actually picking up. The Villains range from Ultimate E-Liquid does something a bit different. The names are designed to make you curious enough to find out what's actually inside the bottle. Whether that lands for you is personal taste, but it's a more interesting approach than "Tropical Blast #47."

Priced from £9.99 without nic shots up to £11.99 with five shots included, this is a 100ml shortfill in a 120ml bottle. Made in the UK, 70VG/30PG, TPD compliant, and aimed at sub-ohm vapers who want a decent amount of liquid at a price that makes sense. The regular price sits at £10.99 for most options, so depending on which nic shot configuration you go for, you're either saving or spending a touch more depending on the variant.

The Format: What You're Buying

100ml of liquid in a 120ml bottle. The 20ml of space at the top is for your nicotine shots. Base nicotine is 0mg, so you choose how you set it up at checkout.

No nic shots comes in at the lower end of £9.99. Two 18mg shots sits in the middle, and five 18mg shots brings you to £11.99. Two shots into 100ml of a 120ml bottle gets you to roughly 6mg across the full volume. Five shots takes you considerably higher, useful if you're a heavier user or making a significant switch from cigarettes and need more nicotine to get through the day comfortably.

The 70VG/30PG ratio matters a lot here. High VG liquid is thick. It produces dense, warm vapour, carries flavour well at higher wattages, and suits sub-ohm hardware that can handle it. What it doesn't suit is pod systems with tight coils, anything above about 1 ohm resistance, or devices that weren't designed for sub-ohm use. If you're running a pod kit or a pen-style device, this isn't the right liquid. Put it in a proper sub-ohm tank at the right wattage and it performs well.

The Flavours: What Do the Names Actually Mean?

Four options in the Villains range. The names are theatrical. The actual flavours are more grounded than they sound.

Toxic Mask is the one that gets the most attention because the name is the most dramatic. It's a complex multi-flavour blend, darker and more layered than a straightforward fruit or sweet profile. Hard to pin down without trying it, which is probably the point. If you're the kind of vaper who gets bored vaping the same identifiable single-note flavour for weeks, this one is worth considering.

Death Wish leans into something intense and bold. Expect a flavour that doesn't do anything subtle. Stronger on the palate than something more restrained. The kind of profile that works well on a high-wattage setup where the vapour is warm and the flavour is amplified.

Madame Chaos sits in more familiar territory despite the name. Fruity and complex, without being a single identifiable fruit. The kind of blend where different elements come through at different points in the draw. Good for vapers who want variety from a single flavour rather than the same consistent note on every puff.

Doctor Dread is the sweetest of the four. If you've ever vaped anything that reminded you of sweets or candy, Doctor Dread fits roughly into that category but without being a direct copy of anything specific. Works well as an all-day option if your palate leans toward sweeter profiles rather than sharp or cooling ones.

Why Shortfill at This Price Makes Sense

At £9.99 to £11.99 for 100ml, the value over 10ml bottles becomes obvious pretty quickly for anyone who vapes regularly. Even a moderate sub-ohm setup can get through 10ml in a few days. Running that on 10ml bottles at £3 to £4 each adds up faster than most people track. A 100ml shortfill at under twelve quid is just a more efficient way to stock up.

The only trade-off is the extra step of adding shots and shaking the bottle before vaping. It's not complicated. Add shots, cap on tight, shake it properly for thirty seconds or so, leave it a few minutes. That's it. The nicotine distributes evenly and it's ready to go.

One thing worth noting: the 70VG ratio does mean this liquid is slow to wick in tight setups. If you're using a sub-ohm tank with mesh coils at a reasonable wattage, it'll be fine. If you're running a coil that's struggling to keep up, you'll know because you'll start getting dry hits. That's a sign to drop the wattage slightly or check whether your coil is actually designed for high VG liquid.

Quick Specs

Volume: 100ml in a 120ml bottle. Price: £9.99 to £11.99 depending on nic shot option (regular price £10.99, was £11.99). Nicotine: 0mg base, with 2 x 18mg or 5 x 18mg nic shot options. Ratio: 70VG/30PG. Made in the UK. TPD compliant. Childproof cap. Tamper evident seal. Recyclable bottle. Flavours: Toxic Mask, Death Wish, Madame Chaos, Doctor Dread.

Same-day dispatch on orders placed before 3:30pm Monday to Friday. Free delivery on orders over £40.

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