E-Liquid
Explore our wide range of e-liquids and vape juice, with options for different devices, flavour preferences and nicotine requirements. Shop 10ml nic salts, freebase e-liquids, balanced...
Shop e-liquidExplore our range of 50/50 e-liquids, blended with approximately 50% vegetable glycerine and 50% propylene glycol for a balance of flavour, vapour and throat sensation.
Browse nic salts, freebase vape juice and selected nicotine-free shortfills in a wide choice of flavours and nicotine strengths. These thinner e-liquids are commonly used with compatible refillable pod kits, vape pens, starter devices and mouth-to-lung vape kits.
Explore our wide range of e-liquids and vape juice, with options for different devices, flavour preferences and nicotine requirements. Shop 10ml nic salts, freebase e-liquids, balanced...
Shop e-liquid
Explore our range of 70/30 vape juice, made with approximately 70% vegetable glycerine and 30% propylene glycol. These thicker, high-VG e-liquids are generally designed for compatible...
Shop 70/30 vape juice and high vg
Explore our collection of 10ml e-liquids, including nic salts, bar salts and traditional 50/50 vape juice in a wide choice of flavours and nicotine strengths. Most...
Shop 10ml e-liquids
Explore our range of 50ml e-liquids, including high-VG shortfills from popular brands such as IVG, Riot Squad, Double Drip, Dinner Lady, Dr Frost and Doozy Vape...
Shop 50ml e-liquids
Explore our collection of 100ml e-liquids, including nicotine-free shortfills from Seriously Fruity, Kingston, Hayati, IVG, Doozy Vape Co and other popular vape juice brands. Many products...
Shop 100ml e-liquids
Explore our range of nicotine shots, including 10ml freebase and nicotine salt options designed to be mixed with compatible nicotine-free shortfill e-liquids. Most nic shots contain...
Shop nicotine shotsThe label 50VG/50PG means the base liquid contains an approximately equal balance of vegetable glycerine and propylene glycol.
You may also see the same ratio written as:
These terms generally refer to the same type of formulation.
Customers should still check the product ingredients because flavour concentrates, nicotine and other components can affect the precise final formulation.
A balanced e-liquid may suit customers who want:
The correct choice depends on the device, coil resistance, nicotine strength and personal preference.
Many refillable pod kits work well with 50/50 liquids because the thinner formulation can move efficiently through smaller coil openings.
Suitable options may include:
Always check the pod manufacturer’s recommended ratio.
Explore now50/50 e-liquid is widely used with mouth-to-lung devices.
Mouth-to-lung vaping usually involves drawing vapour into the mouth before inhaling it. These devices commonly operate at lower power and use higher-resistance coils.
Explore nowMany refillable vape pens support 50/50 e-liquid, particularly when fitted with an appropriate mouth-to-lung coil.
Explore nowBalanced e-liquids can be a practical choice for compatible starter kits because they do not usually require high wattage.
Explore nowSome sub-ohm devices can technically vaporise 50/50 liquid, but it may not be the intended formulation.
A thinner e-liquid may:
High-VG e-liquid is generally a more suitable starting point for powerful sub-ohm equipment.
Explore nowMany 50/50 liquids are used with coils around or above 0.8 ohm, but there is no universal resistance requirement.
Compatibility depends on:
Use the wattage and e-liquid guidance supplied with the coil rather than selecting only by resistance.
There is no single wattage suitable for every 50/50 liquid.
The correct wattage is determined primarily by the coil. Follow the recommended range printed on the coil or shown in the device instructions.
Lower-powered coils are commonly used with:
| Feature | 50VG/50PG | 70VG/30PG |
| Liquid consistency | Thinner | Thicker |
| Common device | Pod or MTL kit | Sub-ohm kit |
| Vapour production | Moderate | Higher |
| Throat sensation | Usually more noticeable | Usually smoother |
| Typical power | Lower | Higher |
| Common coil | Higher resistance | Lower resistance |
| Nicotine options | Wide range | Usually lower strength or 0mg |
| Vaping style | Mouth-to-lung | Direct-to-lung |
A higher-PG proportion generally increases throat sensation, while a higher-VG proportion supports thicker vapour.
This table is general guidance. Product and device instructions should always take priority.
High-VG vape juice contains a greater proportion of vegetable glycerine and is typically thicker.
Max-VG and high-VG liquids are generally more appropriate for suitable sub-ohm kits.
Nic salt e-liquids use nicotine salts and are commonly available in balanced 50/50 formulations.
They may provide:
Not every nic salt is necessarily 50/50. The ratio must be confirmed on the individual product page.
Freebase nicotine is a traditional form of nicotine used in e-liquid.
Freebase 50/50 liquids may offer:
Available strengths vary by brand.
Some 50/50 liquids are supplied at 0mg.
These may include:
Check whether a nicotine shot can be added and whether the bottle has sufficient capacity.
A 10ml product may contain nic salt, freebase nicotine or no nicotine.
Common strengths may include:
Not every product is available in every strength.
A 50ml shortfill usually contains nicotine-free e-liquid in a larger bottle.
A standard product may include:
Adding one standard 10ml, 18mg shot normally creates 60ml at approximately 3mg nicotine strength.
A typical 100ml shortfill may contain:
Adding two standard 18mg shots normally creates 120ml at approximately 3mg.
Larger bottle sizes should only be included when their verified VG/PG ratio is exactly 50/50.
Yes, when the product is a nicotine-free shortfill with sufficient bottle capacity.
To preserve the final ratio as closely as possible, use a nicotine shot with a compatible VG/PG formulation.
For example:
Check the nic shot and shortfill specifications before mixing.
Do not estimate nicotine strength visually.
Popular profiles may include:
These may include:
Tobacco-inspired 50/50 liquids are commonly available in freebase formulations.
Options may include:
These may include:
Dessert profiles may include:
These may include:
Only retain brands that have active products in this collection.
Depending on current inventory, the range may include:
A 50/50 liquid can be straightforward to use with a compatible lower-powered kit.
However, suitability depends on:
Avoid presenting vaping as harmless or recommending a nicotine strength based only on a customer being a beginner.
A 50/50 liquid usually produces moderate vapour.
It generally creates less vapour than a high-VG liquid when both are used with suitable devices.
Vapour production also depends on:
Do not promise “powerful cloud production” across every product.
PG is commonly associated with effective flavour delivery, but flavour quality cannot be judged by ratio alone.
The final flavour depends on:
Use wording such as “clear flavour delivery” rather than claiming that every 50/50 liquid has stronger or better flavour.
A 50/50 liquid can provide a more noticeable throat sensation than a high-VG liquid at a similar nicotine strength.
The experience also depends on:
Nic salts may feel smoother than comparable freebase liquids, but this varies by product and user.
A 50/50 formulation is balanced rather than strongly high PG.
It contains more PG than a 70VG/30PG liquid, but it is not the same as a blend containing 60%, 70% or more PG.
Avoid calling the entire collection “high PG” because the description can confuse customers comparing ratio categories.
Any liquid can leak when:
A thinner 50/50 liquid may leak more easily through a coil designed specifically for thick high-VG liquid.
There is no fixed duration.
Consumption depends on:
Lower-powered mouth-to-lung devices often consume less liquid than high-powered direct-to-lung devices, but actual usage varies.
Confirm that the kit and coil support balanced 50/50 liquid.
Select between:
Check the available strength on the product page.
A 10ml bottle may be suitable for trying a new product. A larger shortfill can make more sense when the flavour is already familiar.
Use filters for fruit, ice, tobacco, dessert, sweet or drink-inspired products.
Check:
Selected products may be available through:
Compare nic salts, freebase vape juice and selected nicotine-free shortfills.
Browse 10ml ready-to-use products alongside available 50ml and 100ml 50/50 shortfills.
Choose from fruit, ice, menthol, tobacco, dessert, candy and drink-inspired profiles.
Allow customers to narrow the range by:
Vaping products are intended only for adults aged 18 and over.
Always:
A 50/50 e-liquid contains approximately equal proportions of vegetable glycerine and propylene glycol. It offers moderate vapour, clear flavour delivery and compatibility with many lower-powered devices.
It means the e-liquid base contains approximately 50% vegetable glycerine and 50% propylene glycol.
Many refillable pod kits support 50/50 e-liquid. Check the pod and coil instructions because compatibility varies.
Yes, many 50/50 liquids are designed for compatible mouth-to-lung devices and higher-resistance coils.
Many refillable vape pens work with balanced e-liquid, but the recommended ratio should be confirmed in the device instructions.
Some devices may support it, but high-powered sub-ohm kits are generally better suited to thicker high-VG liquid.
Use a coil whose manufacturer confirms compatibility with balanced or thinner e-liquid. Many suitable coils are around 0.8 ohm or higher, but this is not a universal rule.
Follow the wattage range printed on the coil or provided by the manufacturer. There is no single wattage suitable for every 50/50 liquid.
50/50 liquid is thinner and commonly used with pod and MTL devices. A 70VG/30PG liquid is thicker and generally designed for compatible sub-ohm kits.
It generally produces moderate vapour rather than the larger clouds associated with high-VG liquid.
It can provide a more noticeable throat sensation than high-VG liquid at a similar nicotine strength. Nicotine type and device settings also affect the experience.
Not necessarily. A 50/50 liquid may contain salt nicotine, freebase nicotine or no nicotine.
No. Many nic salts use a 50/50 ratio, but the exact formulation varies by brand and product.
Nic salts are commonly formulated for a smoother inhale at higher strengths. Freebase liquids generally provide a more noticeable throat sensation.
Available strengths may include 0mg, 3mg, 6mg, 10mg, 12mg, 18mg and 20mg. Not every product offers every strength.
Yes. Some 10ml products and shortfills are supplied at 0mg.
Yes, when the shortfill is nicotine-free and has enough bottle capacity. A compatible 50/50 nicotine shot will keep the final ratio closer to the original blend.
One standard 10ml, 18mg shot added to 50ml of 0mg e-liquid normally creates 60ml at approximately 3mg.
Two standard 10ml, 18mg shots added to 100ml of 0mg e-liquid normally create 120ml at approximately 3mg.
Available flavours may include fruit, ice, menthol, tobacco, dessert, candy and drink-inspired blends.
Available brands may include Vampire Vape, ElfLiq, IVG, Hayati, Bar Juice 5000, Elux, Maryliq, Riot Squad, Ohm Brew and Pod Salt.
It can be easy to use with a compatible lower-powered kit, but customers must still choose a suitable nicotine strength and follow the device instructions.
It can leak when used in an incompatible coil or when the tank, pod or seals are damaged. Check the device and liquid compatibility.
Store it sealed, upright and away from direct sunlight, excessive heat, children and pets.
Most products carry a best-before date. Flavour and ingredient quality may decline when stored incorrectly or kept for too long.
Selected products may be included in multibuy or bundle promotions. Check the collection and product pages for current offers.
We believe vaping is more than a habit — it’s a personal experience. That’s why we offer only the highest-quality devices and e-liquids, carefully selected to match every taste and lifestyle. Whether you're new to vaping or a seasoned cloud chaser, our mission is to deliver satisfaction, flavour, and convenience right to your door — safely, swiftly, and reliably."
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