Shop Ruthless 100ml 70/30 VG PG | 30+ Flavours

The California OG That Actually Lives Up to the Hype

If you’ve been in the vape game for more than five minutes, you’ve heard of Ruthless. They aren't some "pop-up" brand trying to cash in on the latest trend. These guys have been doing it since 2011 out of California, and there is a reason they are still a top-tier staple on the shelves at Vape Online Store (VOS). While other brands hide mediocre juice behind flashy labels, Ruthless keeps it simple: massive flavor, clean clouds, and recipes that don’t destroy your coils in an afternoon.

The Ruthless 100ml Shortfill range is the definitive choice for sub-ohm vapers who want that premium US-made quality without having to import it themselves. We’re talking about juice that’s been refined over a decade. It’s thick, it’s punchy, and it’s arguably the most consistent juice we stock.

Why Ruthless Stays at the Top of the Pile:

• The 70/30 VG/PG Split: This is the sweet spot for cloud chasers. It’s thick enough to give you those dense, satisfying clouds but formulated well enough that it won't "gunk up" your cotton like some of the cheaper, over-sweetened shortfills.
• Double-Concentrated Flavors: Ruthless is famous for "over-flavoring" their 0mg juice. Why? Because they know you’re going to add nic shots. Even after you dilute it, the taste stays bold and hasn’t "faded away" like budget juices.
• Pure California Quality: Every bottle is made in an ISO-certified cleanroom in the States. You’re getting medical-grade ingredients and a level of quality control that a lot of UK brands just can’t touch.
• 120ml Chubby Gorilla Bottle: You get 100ml of juice in a 120ml bottle. That leaves you exactly 20ml of space to drop in two nic shots and get back to vaping.
• Coil Longevity: Despite the massive flavor, Ruthless is surprisingly kind to your hardware. You can chain-vape this all day without the "burnt cotton" taste creeping in prematurely.

The VOS Price Point – £12.99 - £14.99:

Premium California juice usually carries a boutique price tag, but we’ve kept it as a "Steal Deal" to make sure our regulars can stock up without breaking the bank.

• Individual Price: Currently £12.99 - £14.99.
• The Math: At this price, you’re getting the equivalent of 50 standard disposables. It’s the smartest financial move any sub-ohm vaper can make this year.

The Hall of Fame (Best-Selling Flavors):

• Grape Drank: The legend. Grape soda meets grape candy. It’s sweet, "purple," and hits like a freight train.
• Grape Drank on Ice: Exactly the same, but with a brain-freeze menthol finish.
• Cherry Drank: Dark, slightly tart cherries mixed with a bubbly soda base.
• Berry Drank: A medley of blueberries, blackberries, and boysenberries with a fizzy kick.
• Mango Drank: Exotic, syrupy mangoes with that signature soda "sting."
• Ez Duz It: Strawberry and Watermelon. Period. It’s the most famous flavor in their lineup for a reason.
• Ez Duz It on Ice: The strawberry-watermelon classic with a crisp menthol exhale.
• Rise: A tropical masterpiece. Lychee and Mango. It’s sweet, floral, and very smooth.
• Rise on Ice: The Mango-Lychee duo with an icy blast.
• Slurricane: Peach, Papaya, and Guava. This one is thick and incredibly tropical.
• Lush: Pure, juicy Watermelon. No frills, just fresh fruit.
• Strizzy: A triple-threat of Raspberry, Kiwi, and Strawberry.
• Tropic Thunda: Creamy Guava mixed with tart berries. It has a uniquely smooth texture.
• Paradize: Passionfruit, Peach, and Pear. A very sophisticated, tangy fruit mix.
• Swamp Thang: Sour Green Apple Candy. Think of those green lollipops you had as a kid.
• Swamp Thang on Ice: Sour Apple Candy with a cooling menthol twist.
• Jungle Fever: Pineapple, Mango, and a sharp hit of Citrus.
• Coffee Tobacco: Roasted coffee beans paired with a smooth, earthy tobacco. Perfect for the morning.
• Dulce De Tobacco: Sweet Caramel and Milkshake blended with a rich Tobacco base.
• Gold: A dessert-heavy mix of Cookies, Coffee, and Caramel.
• Pineapple Lemonade: Tangy, zesty lemonade with a sweet pineapple exhale.
• Red: A citrus-heavy fusion of Grapefruit, Mango, and Passionfruit.

Technical Specifications:

• Liquid Volume: 100ml (in a 120ml bottle)
• VG/PG Ratio: 70% VG / 30% PG (Mainly)
• Nicotine Strength: 0mg (Zero Nicotine)
• Origin: Made in USA (California)
• Vaping Style: Direct-to-Lung (DTL) / Sub-Ohm

If you want to know what "Premium" actually tastes like, Ruthless is the answer. It’s a no-nonsense, high-flavor juice that has stood the test of time for a reason. Grab a bottle at Vape Online Store (VOS) today.

Frequently Asked Questions (FAQs):