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Beginner Guide to E-liquid

E-liquid:

E-liquid also known as ‘’vape juice’” or “e-juice” is  a substances used in vaping. E-liquid usually contains the following ingredients. VG(Vegetable Glycerin), is a thick liquid, and it is used to produce vapours and to make the e-liquid sweeter.

All E-Liquids come in thousands of different varieties and flavours, ranging from fruit scents like strawberry and mango to desserts and mint/menthol. They even come in tobacco flavours for ex-smokers who love that flavour. The options are limitless.

Types of E-liquid:

E-liquids are of 4 different types:

  1. Regular TPD 10mls
  2. Shortfills
  3. Nicotine salts
  4. DIY concentrates.

Note: TPD is a law known as Tobacco Products Directives, which states that, it is illegal to sell any liquids greater than 10ml that contain nicotine.

Let’s look into the detail of each E-liquid type.

  1. Regular TPD 10mls

    Regular 10mls, often known as TPD law, are just 10ml bottles of e-liquid blended with liquid nicotine.
    For ex-smokers regular TPD liquids are also available  at 0mg who want to quit smoking.

  2. Shortfills

    Shortfills are the bigger e-liquid bottles having size of 25ml to 500ml. The most frequent size is 50ml and 100ml. To comply with the TPD law, these do not contain nicotine.

    Separate 10ml 'nicotine shots' are supplied with shortfills, allowing you to add nicotine to your e-liquid if desired. Shortfill bottles are usually filled 'short' of the top to enable room for the nicotine liquid, hence the term 'Shortfill'.

    A 50ml Shortfill, for example, is offered in a 60ml container, allowing you to add up to 10ml of liquid nicotine. A nicotine shot calculator would be used to determine how much nicotine to add.

  3. Nicotine salts

    Nicotine Salts are 10ml bottles of e-liquid containing a different kind of nicotine. This nicotine guarantees that even while vaping at the highest nicotine level of 20mg, you do not suffer a painful throat feeling. This is a favourite among ex-smokers.

  4. DIY concentrates:

    These are not ready to vape out of the bottle, contain flavour concentrates and one of 2 other ingredients used in e-liquids: PG (Propylene Glycol). It then requires the remaining e-liquid ingredients to be added & mixed before vaping.

E-liquid Ingredients

E liquid is made up of following ingredients.

  • Vegetable Glycerin (VG)
  • Propylene Glycol (PG)
  • Flavourings
  • Nicotine

The majority of an e-liquid is composed of VG and PG, always known as VG/PG.

VG & PG:

The amount of vegetable glycerine and propylene glycol in an e-liquid is known as ‘VG/PG ratio. This is significant because the VG/PG ratio influences the following:

The thickness or density of your vapour clouds; the throat hit produced by the vapour; and the longevity of your vape equipment (particularly the heating coils).

 The greater the VG content, the thicker the e-liquid's vapour cloud. The higher the VG concentration, the harsher the throat hit, the more strain on the heating coil of the vaping device, and the shorter its life.

Less vapour is produced with high PG e-liquids (50% PG or above). High PG e-liquids (50% PG or above) create less vapour. Many vape newbies prefer the lower vapour output since it simulates the experience of smoking.

Flavourings:

The basic taste concentrates that are used to flavour the vapour created by vaporising e-liquid are flavourings. There are hundreds of flavour categories in the vaping to choose from. Most popular categories for newbies are Tobacco, menthol, fruit, and dessert-flavored e-liquids.

Nicotine:

Nicotine is the third possible element in the e-liquids and it is always measured in ‘mg’. It is important to know that the highest legally marketed nicotine strength of e liquid to the general public in United Kingdom is 20mg.

E-Liquids are available in a large range of nicotine 'mg' levels, with the most prevalent selections being:

0mg

1.5mg

3mg

5mg

6mg

10mg/11mg/12mg

18mg/20mg

The right e-liquid for the beginners:

Choosing the e liquid depends on the following points:

  1. Nicotine strength
  2. Size of the bottle
  3. Size of the vapour clouds

1. Nicotine Strength:

You should choose the right nicotine strength for your e-liquid. Otherwise, you risk going back to cigarettes. Depending on the strength of your nicotine, your e-liquid choices may include:
0 mg to 3 mg:
regular 10 ml or short fill
3 mg to 18 mg:
Normal 10ml
5 mg to 20 mg:
nicotine salt 

2.  Bottle size:

The type of e liquid you choose could be of following types:

  • Regular 10ml or Nicotine Salts:

    These compact 10ml bottles are convenient to transport and are pre-mixed with nicotine, so they are ready to vape.

  • Shortfills:

    These bigger bottles are more difficult to transport yet offer better value for money. They do, however, need you to mix in your preferred nicotine level before vaping.

    If you are vaping 0mg to 3mg, you have the flexibility of choosing between Regular 10mls or Shortfills.

3.  Vapour Clouds

As previously stated, all e-liquids have a VG/PG ratio that determines how thick the vapour clouds are when vaping:

  • 40VG/60PG - 60VG/40PG:

    These are common 'low VG' ratios, with thinner e-liquid resulting in thinner, harder-to-see vapour clouds.

  • 70VG/30PG - 100VG/0PG:

    There are popular 'high VG' ratios ranging from 70VG/30PG to 100VG/0PG, with thicker e-liquid resulting in bigger vapour clouds.

  • 50VG/50VG:

    The most frequent VG/PG ratio for balancing cloud size and vapour thickness is 50VG/50VG.

    Simply said, the higher the VG% of your e-liquid, the thicker your vapour clouds. In terms of what we would recommend to newcomers, 50VG/50PG is the greatest and most popular option to begin with.

These are some of the guides that we have discussed above that would be helpful for the beginners to choose the best E-liquid.

Shipping and Deliveries

How much does delivery cost at Vape Online Store?

At our Vape Online Store, we aim to keep delivery simple and affordable. Our Standard Delivery option is priced at just £2.99 and typically arrives within 1 to 2 working days. If you’re in a hurry, you can select Next Day Delivery for £7.99, which ensures your order arrives the very next working day (if placed before our cut-off time). Plus, we love rewarding our loyal customers — that’s why we offer free delivery on all orders over £40. Whether you're topping up your vape supplies or stocking up on favourites, you can enjoy quick, low-cost, or even free delivery.

Which delivery service do you use to ship orders?

To ensure that your vape products arrive on time and in perfect condition, we work with trusted delivery providers. For most customer orders placed through vapeonlinestore.co.uk, we use Royal Mail, a well-known and reliable UK postal service. For larger wholesale or bulk orders, we ship with UPS and DPD, which is great for secure and timely handling of bigger packages. These partners help us maintain our high delivery standards and allow you to track your orders with ease. No matter what you order, we’ll always choose the best delivery method to get your items to you quickly and safely.

How will I know that my order has been placed successfully?

Once you place your order on vape online store, you’ll instantly receive an order confirmation email and an SMS. This message will include your order number and a summary of the products you've purchased. It's a clear sign that your order has gone through successfully and is being processed by our team. If you don’t receive the confirmation within a few minutes, we recommend checking your spam or junk folder. Still not there? You can always contact our Support Team, and we’ll be happy to assist you. We’re here to make sure you’re confident and informed at every step.

How can I track my vape delivery?

Once your order has been packed and dispatched, we’ll send you an email with a tracking link so you can follow its journey. This tracking information will let you see where your parcel is and when it’s expected to arrive. For orders shipped with Royal Mail or UPS or DPD, you'll be able to access real-time tracking updates on their official websites. If you ever misplace the email or have trouble tracking your order, our customer service team at vapeonlinestore.co.uk is just a message away and always happy to help you stay informed about your delivery status.

How long does delivery take once I place my order?

We understand that getting your Vape Products quickly matters. With our Standard Delivery (just £2.99), most orders arrive within 1 to 2 working days from the time they are dispatched. If you select Next Day Delivery at £7.99, your package will reach you on the next working day, as long as you order before our cut-off time. We work hard to dispatch orders swiftly so you won’t have to wait long. Our shipping partners, Royal Mail and UPS and DPD, are reliable and efficient, helping us meet these timelines and deliver a smooth experience from our store to your doorstep.

Do I need to sign for my delivery?

Most orders placed on vapeonlinestore.co.uk do not require a signature and can be delivered straight to your letterbox or safe place. However, for security reasons, any order over £100 in value will require a signature upon delivery. This is to ensure the parcel reaches you directly and helps protect against loss or theft. If you’re not at home during the delivery attempt, our courier will usually leave a calling card or try to redeliver. If you have special delivery instructions, feel free to add them at checkout — we’ll do our best to follow them.

Order Issues

I received the wrong or incomplete items — what should I do?

We're sorry if your order wasn’t right — we’ll fix it as fast as possible. If your package is missing items or you received the wrong products, please contact us within 24 hours of receiving your order. Send us an Mail Support@Vapeonlinestore.co.uk with your order number and a clear photo of what you received to help us quickly investigate. Our team at vapeonlinestore.co.uk will review your case and arrange for the correct items to be sent or issue a refund as needed. Your satisfaction is our top priority, and we’re committed to making things right without delay.

My vape items arrived damaged — what now?

If your order arrived with any damaged or broken items, don’t worry — we’re here to help. Please email our support team within 48 Hours of receiving your delivery, and be sure to include:

  • Your order number
  • Photos of the damaged item(s) and any damage to the packaging

This helps us assess the situation quickly and offer the best solution, whether it’s a replacement, refund, or store credit. At vapeonlinestore.co.uk, we carefully check every order before dispatching it, but we understand accidents can happen during shipping — and we’ll do everything we can to put it right.

Payment & Billing FAQs

Which cards and payment methods are accepted?

We accept all major debit and credit cards, including Visa, Mastercard, American Express and Pay By Bank, so you can shop with ease for those who prefer to pay using their account balance or linked bank. At vapeonlinestore.co.uk, your payment is always processed securely using encrypted technology. You’ll never need to worry about your details being compromised. If you ever face issues during checkout, our support team is here to guide you through every step to ensure a smooth purchase experience.

Why is my card being declined at checkout?

There are several reasons why your card payment might not go through. The most common issues include incorrect billing details, insufficient funds, or your bank blocking the transaction for security reasons. Sometimes, payments fail if you don’t complete the 3D Secure verification step, which is required by most banks. At our vape online store, we recommend double-checking your details and trying again. If the problem persists, try using another payment processor or card or contact your bank. And of course, our team is always available if you need help.